![]() Once you've set any specific territory prices, click Next. ![]() When choosing to apply your price increase to existing subscribers, you'll be prompted to select the regions where you would like to schedule your price change.Īs mentioned, Apple automatically calculates the prices for all territories based on your chosen price point.īut you again have the option to set different prices for specific territories. The price will then automatically increase on day 30, unless a customer chooses to cancel their subscription before then. Then, seven days prior to the price increase, if a customer has not yet viewed an in-app message and has push notifications enabled, they will also receive a push notification on iOS, iPadOS, and macOS. In the event of the notification flow, Apple will send an email to all customers and provide an in-app message to customers on iOS 13.4 and later, at least 30 days prior to the price increase. You also have the option to use the showPriceConsentIfNeeded() method to surface the in-app consent sheet at specific times. In the event your price change meets these criteria, App Store Connect will provide an indicator icon noting consent is required.Īpple will then inform affected customers through email, push notification, and in-app messaging to ask them to agree to the new price. The App Store will automatically communicate to any customer impacted by the price increase that a change is scheduled to occur.ĭepending on certain criteria, customers will either be notified or asked to consent before renewing at a higher price.Ĭustomer consent is required in certain markets as well as in scenarios when large or frequent price increases occur. Now, let's discuss how you would apply your price increase to your existing subscribers.īy selecting "Apply price increase to existing subscribers," you will have the option to apply the price change to existing subscribers who are paying the price of your subscription currently displayed on the App Store.Īny subscribers on previously preserved prices won't be affected. You'll then be prompted to review and confirm the list of planned price changes. If you don't want to apply your price increase to your existing subscribers - for example, to keep existing customer commitments or reduce churn - select Preserve current price for existing subscribers. Let's review that first scenario more closely. You can either keep the current price for existing subscribers so that anyone who has subscribed before the start date of the price change won't be affected, or apply the new price to your existing subscribers. Then, you'll be prompted with the option of how to manage pricing for your current subscribers. Once you've completed your review of pricing in each region, click Next. However, you still have the option to set different price points per territory in the event it's more appropriate to your services value in those markets. You'll then choose the date you'd like to begin your price increase, followed by the currency and new price.Īpple automatically calculates the prices for all territories based on your chosen price point, determined by the most recent foreign exchange rates and taxation. Once you've made your selection, click Next. ![]() You'll then be prompted to select the territories where you want to edit pricing. ![]() Then, click on Plan Subscription Price Change from the drop-down menu. This process will begin in the subscription pricing section of App Store Connect, which can be found within the details of your auto-renewable subscription. So let's get started by simulating the steps you would take in order to initiate a price increase on your subscription. We'll show you how to remove preserved pricing from specific cohorts, how to initiate a price decrease, and finally, we'll discuss how you can edit upcoming price changes before they go live. Today we'll walk through the necessary steps to create and manage your price increases. It gives you the ability to increase or decrease the price of your subscription for new customers as well as manage price increases for customers on preserved pricing.Īnd today's presentation is focused on these last two capabilities. You can also use it to set the price of your subscription across all available territories. To name a few examples, you can use App Store Connect to create subscription offers to help you acquire, retain, and win back customers. I'm Bryan and I'm part of the App Store Monetization team based in Cupertino.Īpp Store Connect provides many tools to help you manage your subscriptions pricing on the App Store. Today, we'd like to provide step-by-step guidance to show you some of the ways you can manage price changes for your auto-renewable subscriptions in App Store Connect.
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